Affiliate marketing is a performance-based marketing strategy where businesses partner with affiliates to promote their products or services. Affiliates earn a commission for each sale, lead, or action generated through their marketing efforts. This strategy involves affiliates using their websites, blogs, social media platforms, or email lists to drive traffic to a business’s website. By leveraging the reach and influence of affiliates, businesses can expand their customer base and increase sales without incurring upfront costs. Affiliate marketing helps brands reach a wider audience, improve conversion rates, and scale their marketing efforts efficiently.